Monday, August 1, 2011

UNIQLO: Moving Forward!



I spotted UNIQLO sign at Sky Train station when I went out to run an errand this morning. What I have realized is "wow UNIQLO seems grow big and fast".

As I mentioned previously, UNIQLO strategy is seasonless. The company tends to focus on producing medium quality cloths with reasonable price. So UNIQLO's cloths are something in the middle and not exciting. Fashionable person, who love something exciting, might not fall in love with it. However, its seasonless strategies can win large groups of customer's heart easily. UNIQLO is increasingly bumping heads against other apparel retailers hungry for international growth, including the Zara brand from Spain's Inditex and the H&M stores unit of Sweden's Hennes & Mauritz. Both chains, which offer low-priced clothing pegged to the latest fashion trends, have invaded Uniqlo's backyard.

Albeit, if you know how to mix thing up, you can also use this tip with UNIQLO cloths. At least, shopping at UNIQLO won't hurt your wallet too much and its quality is not too bad.