New Consumer Trend: High Street Meet High End!

Consumer trend somehow changes recently. Consumer nowadays probably invests more in handbag and watch but not in cloths and/ or outfit. Probably they have learnt that handbag and watch can last long while cloths can't be worn more than 5-6 years. Furthermore, consumer love to mix and match when he/she dresses up like jacket might be from Burberry, sleeveless would be from Young designer, skirt is from high street brand while handbag is from Chanel. No matter what his/her overall look is gorgeous enough.

The change of consumer trend influences on major brands as well. Those major brands have to survive by also changing their marketing strategies too. Nowadays you can see more collaboration project between high street and high end brand like Karl Lagerfeld for H&M, Matthew Williamson for H&M, Missoni for Target, Lanvin for H&M, Jimmy Choo for H&M, Matthew Williamson for Macy's and soon.

To me, the change of consumer trend and major brands' marketing strategies add more advantage on fashionista like us since we can have reasonable price outfit with good quality.